When thinking about the different types of partnerships, it is important to consider the outcome. As discussed in the previous post, the organization must define the desired outcome of any partnership before engaging in such a relationship. Examples of partnerships include:
Promotional: Each organization agrees to publicly support the work of the other. Typically, the organizations list each other on their websites and exchange logos. When the other organization has news or is looking to get a message out, the partnering organization will list the information in their newsletter or post it on their website. This is a minimal relationship based solely on promotions and public relations.
Program: The organizations involved combine aspects of programs to increase efficiency, output, and impact. Each organization has a particular role and through combined efforts, participants receive more services and/or are offered a more comprehensive service based on the combined efforts of the organizations. This partnership requires clearly defined roles regarding execution, finances, and external communications.
Product: An organization is able to sell services or products at a partner organization’s facilities/location/events. Partnerships of this nature are based on a financial relationship. The sale of services and products correlates to the mission of the organization where the sales are made.
Fundraising: Organizations come together for the purpose of raising money. The most common outcome of fundraising partnership is a special event. Both organizations must be clear on the expectations of cultivation, solicitation, and stewardship throughout this partnership in order to maintain a proper relationship with a donor.
Although there may be others, these categories broadly cover the types of partnerships available. Remember to define your outcomes, develop a contractual agreement with each partner, and consistently check in with one another to make sure the partnership is on track to meet the needs of both organizations.
